How to Use Meta Opportunity Score to Actually Improve Your Ad Results
Let me be honest with you. The first time I saw Meta Opportunity Score in
Hi, I am Kirti Saini
Performance Marketer and Media Buyer in Jaipur
I help D2C brands, Shopify stores, and local businesses in Jaipur get more sales from Google Ads, Meta Ads, and SEO. No guesswork. No wasted budget. Just paid media and SEO that gives real returns.
I am a certified performance marketer in Jaipur with 4 years of hands-on experience running Google Ads, Meta Ads, and full-funnel paid media campaigns for businesses that want actual results.
6.4x
ROAS on Google Ads
1M+
Pinterest Reach
2800+
Monthly Organic Sessions
12+
Featured Snippet Rankings
4 Yrs
Experience
About
About Kirti Saini
Kirti Saini is a performance marketer in Jaipur with over years of experience in Google Ads, Meta Ads, paid social, and AI-powered SEO. She works with D2C brands, Shopify stores, and local Jaipur businesses to build paid media and SEO systems that bring in consistent, trackable revenue.
Most businesses in Jaipur try paid ads, get average results, and blame the platform. The real problem is almost never the platform. It is the campaign structure, the targeting, the landing page, or broken conversion tracking. That is what I fix first.
I started in digital marketing in 2021 after completing my BCA from the University of Rajasthan. I learned the hard way what works and what does not across Google Ads, Meta Ads, Pinterest, and SEO. Over 4 years I have worked with healthcare brands, Shopify stores, local service businesses, live event companies, and D2C product brands across Jaipur and across India.
What I Do
Services I Offer
Google Ads, Meta Ads, SEO, and conversion tracking for businesses that want paid media that actually pays back. Each service below is something I do personally, not something I hand off to a team.
Google Ads Management in Jaipur
I provide Google Ads Management in Jaipur for local businesses, ecommerce brands, and D2C companies. My services include Google Search Ads, Google Shopping Ads, Display Ads, and Performance Max campaigns. I handle keyword research, ad copywriting, bid management, negative keywords, and campaign optimization. I also set up conversion tracking to measure leads, sales, and return on ad spend accurately.
Meta Ads for Local Businesses and D2C Brands
I run Meta Ads, Facebook Ads, and Instagram Ads for local businesses, ecommerce stores, and D2C brands. My services include audience research, lead generation campaigns, sales campaigns, remarketing, creative strategy, and conversion tracking. I also set up Meta Pixel and Conversion API for accurate reporting. The goal is to generate quality leads and increase sales with profitable campaigns.
SEO and AI SEO for Jaipur Businesses
I provide SEO Services in Jaipur with a focus on Technical SEO, On Page SEO, Local SEO, Semantic SEO, and AI SEO. I optimize websites for better rankings on Google and improve visibility in Google AI Overviews, Featured Snippets, and People Also Ask. My work focuses on organic traffic growth, keyword rankings, and search visibility. The goal is long-term traffic and consistent business growth.
D2C and Shopify Growth
I help businesses with Shopify SEO, Shopify Marketing, D2C Growth, Google Shopping Ads, and Meta Ads for Shopify. My services include product feed optimization, conversion rate optimization, landing page improvements, and retargeting campaigns. I focus on improving store performance and increasing online sales with data-driven marketing strategies. The goal is sustainable growth and better return on advertising spend.
Conversion Tracking Setup
I set up GA4, Google Tag Manager, Meta Pixel, Conversion API, and Ecommerce Tracking for accurate reporting. I track purchases, leads, form submissions, phone calls, and important user actions across your website. Proper conversion tracking helps businesses understand campaign performance and make better marketing decisions. This gives you reliable data for scaling ads and increasing revenue.
Pinterest Marketing
I provide Pinterest Marketing Services for D2C brands, ecommerce businesses, and local companies. My services include Pinterest SEO, Pinterest Ads, Keyword Research, Pin Strategy, Product Pins, and Traffic Campaigns. Pinterest helps businesses attract high-intent audiences who are actively searching for products and ideas. The focus is on increasing website traffic, brand awareness, and sales through long-term organic and paid strategies.
Content Strategy and Brand Marketing
I create Content Strategy, SEO Content, Brand Marketing Strategy, Blog Content, and Social Media Content for growing businesses. My approach focuses on search intent, keyword research, audience engagement, and content planning. Good content helps improve SEO rankings, supports paid advertising, and builds brand authority over time. The goal is to attract customers and increase leads through valuable content.
Social Media Marketing
I provide Social Media Marketing Services for businesses looking to grow their online presence and customer engagement. My services include Instagram Marketing, Facebook Marketing, LinkedIn Marketing, Content Marketing, and Social Media Strategy. I create content plans, manage campaigns, and support both organic growth and paid promotions. The goal is to increase reach, build brand awareness, and generate quality leads.
Proof of Work
Results & Case Studies
Real numbers from real campaigns. Google Ads, Meta Ads, SEO, and Pinterest results for local Jaipur businesses and D2C brands.
Pinterest
Pinterest Growth Strategy
300K to 1M+
Reach in 5 days
Grew Pinterest reach from 300K to 1M+ in 5 days using trend-based Idea Pins, Pinterest-specific keyword research, infographic content, and bulk pinning strategy through Canva and ChatGPT.
Reach in 5 days
Organic SEO
Organic SEO Growth
300 to 2,800+
Organic visitors / 90 days
Grew blog traffic from 300 to 2,800+ organic monthly sessions in 90 days through semantic SEO, silo-based content structuring, internal linking, schema markup, and EEAT-focused on-page optimization.
Google Ads
Google Ads Performance
1.2x to 6.4x
ROAS improvement
Took a Google Ads account from 1.2x to 6.4x ROAS on a Rs 5,000 per day budget by rebuilding campaign structure, fixing keyword match types, rewriting ad copy, improving landing page quality score, and setting up accurate conversion tracking through GA4.
AEO + Schema
Featured Snippet SEO
12+
Featured snippet rankings
Ranked 12+ keywords in Google Featured Snippet positions for a healthcare client using AEO strategies, FAQ schema markup, semantic content mapping, NLP-based keyword structuring, and search intent optimization.
WHO I HELP
Who I Work With
I work with local businesses in Jaipur, D2C brands, and Shopify stores that are spending money on Google Ads and Meta Ads but not seeing returns they can actually measure. If your paid media is running but your cost per acquisition keeps going up, something in your setup is broken. That is what I fix.
The goal is simple: Run Google Ads, Meta Ads, and SEO as one connected system so every rupee you spend on paid media is backed by organic visibility and every SEO effort is amplified by targeted paid campaigns.
Is This You?
- Local Jaipur Businesses
- Healthcare and Clinics
- Fashion and Clothing Brands
- Startups Scaling Fast
- Shopify Store Owners
- Service Businesses Jaipur
- Google and Meta Ads Clients
- Broken Ad Account Fixes
Stack
Tools & Platforms
I work with industry-leading platforms and analytics tools to build, track, and optimize high-performing digital growth systems.
Google Ads
Google Analytics 4
Google Tag Manager
Search Console
Looker Studio
Semrush
Shopify
WordPress
Canva
ChatGPT
Meta Ads Manager
Pinterest Business
Achievements
Certifications & Achievements
BCA CAMP
AI Innovation Appreciation Certificate
Employee of the Year Recognition
AI-Powered Performance Ads Certification
Google Ads Search Certification
PPC Fundamentals: SEMrush Academy
WORKS
Case Studies
Testimonials
What Clients Say
Kirti completely changed how our Google Ads account was set up. We had been running campaigns for over a year with average results. Within 60 days of working with her, our traffic quality improved and conversions went up noticeably. She found issues in our account that our previous agency never mentioned.
Google Ads Client - Jaipur
We hired Kirti for Pinterest marketing and the results were unlike anything we expected. She grew our reach from under 300K to over 1 million in five days. Her keyword research for Pinterest was very detailed and she knew exactly what type of content gets traction on the platform.
Pinterest Marketing Client
Our Google Ads ROAS was stuck at 1.4x for months. Kirti audited the account, found 11 structural problems, and rebuilt the campaigns. Within 45 days we were at 4.8x ROAS. She also set up proper GA4 tracking so we could finally see which campaigns were actually bringing in revenue.
eCommerce Client - Google Ads
Stop Paying for Ads That Do Not Pay Back
If your Google Ads are getting clicks but no sales, your Meta Ads cost per lead keeps rising, or your SEO traffic has been flat for months, something in your setup is broken. I offer a free 30-minute call to go through your current campaigns, identify the main problems, and tell you exactly what I would fix first.
I take on a small number of new clients each month to make sure every account gets proper attention. If you are based in Jaipur or running paid ads for an Indian market, book a call below.
Insights
From the Blog
Practical playbooks, case-backed frameworks, and field notes on SEO, AI search, paid media, and growth systems that actually move the needle.
How to Set Up Google Ads Conversion Tracking in India (Complete 2026 Guide)
The first time I ran a Google Ads campaign for a Jaipur-based real estate client,
How AI Max for Search Campaigns Is Changing the Way I Run Google Ads in India
Let me be honest with you. When AI Max for Search campaigns first showed up